Journal
Notes from the studio
Ideas on product, design, and engineering, how we plan, build, and ship with clarity.
Software Development
Software Development
01How to Choose the Right Software Development Company in Pakistan
There are hundreds of agencies offering software development services across Pakistan. Here is the honest framework we recommend for evaluating any software company including us.
May 12, 202614 min read
Read article
Product Strategy
Product Strategy
02A little structure now prevents a lot of problems later
The most expensive software projects we have ever seen were not the complex ones. They were simple projects that skipped discovery. Here is what a proper discovery phase actually looks like.
Apr 28, 202612 min read
Read article
Engineering
Engineering
03Why weekly demos keep software projects on track
Long gaps between demos hide problems until they are expensive. A simple weekly rhythm keeps stakeholders aligned and teams shipping visible progress.
Mar 15, 202611 min read
Read article